The whole approach was built on trust in the moment. We linked up with locals who took us through their corners of Frankfurt, showing us spots you don’t just find on Google Maps. Instead of packing the shoot with locations, we kept it simple on purpose—just a handful of places that carried the right vibe, and everything else unfolded as we moved. No forced scenes, no rigid plan. The energy of the city guided the camera, and the small crew kept us light enough to follow whatever felt real. The visuals grew straight out of the streets themselves, and that’s exactly the texture the video needed.
Being out there with AZAD made the whole thing hit on another level. It wasn’t just filming an artist—it was seeing Frankfurt through his eyes, walking through the corners that shaped his story, the same places I only knew from his tracks growing up. Moving through his hood with him, feeling how he reads the city, how he carries its weight and pride, gave the project a depth you can’t plan on a shotlist. It was a rare kind of experience, the kind that stays with you long after the cameras are packed away, and it gave the video a meaning way beyond the visuals themselves.
Next projects.
(2016-26)
