The challenge was to merge two seemingly different fields: golf sport and the automotive industry. We aimed to find a natural symbiosis between the new BMW model and the values of golf, and to bring this fusion to life through a coherent visual story.
Cam & Edit: Nicky Fischer VFX: IH_motion Creative Concept: Nicky Fischer & Emily & Monks BTS: Emily Olbricht Golfers: Olivia Cowan & Esther Hen Agency: Marcel Udina & Monks Rental: Petar Manov Client: BMW Group
Working on this project for BMW Group was an exciting journey into the intersection of sport and automotive storytelling. Exploring the elegance of golf while implementing custom VFX elements allowed us to create a unique visual identity for the film. Seeing how the story resonated online was especially rewarding – the strong reactions and engagement on social media confirmed that the fusion of golf and automotive innovation struck the right chord with audiences.
This project was a thrilling opportunity to merge sports storytelling with automotive visuals. Building and integrating VFX elements added a special layer of creativity, and the positive response on social media made the experience even more rewarding.
Next projects.
(2016-26)
