The challenge was real. Tight schedule, remote coordination, and two creative forces in different countries. Rosie was in the UK, Sophie in Munich, and the storyline for the reel was actually a call between the two of them. We had to make it feel like they were in the same space. We moved fast, setting up lights, directing talent, styling the products, and editing everything into a smooth story. In the end, the reel perfectly merged Rosie’s jewellery aesthetic with Invisibobble’s signature style.