The challenge: none of the apprentices had ever been in front of a camera before. But they stepped up with confidence and authenticity, making every shot feel natural and real. With a tight post-production schedule, we focused on dynamic reels and fresh visuals that reflect the brand’s precision and spirit.
It was fascinating to see how these exceptional timepieces are crafted, a process defined by patience, precision, and dedication. The apprentices showed incredible focus and enthusiasm, turning nervousness into authenticity on camera. The campaign achieved its goal: to attract new talents for the company. Today, all apprentice positions are successfully filled, proof that real stories resonate the most.
Next projects.
(2016-26)
